Why Spam is a Home and Small Business Nightmare

spamWe are still struggling with overloaded inboxes, 15 years after the world came together to smack down spam emails. The impact is wider that one may think, much of it impacting small business, and all the unwanted email continues to flood through from the internet to inboxes. In this post we will provide a full breakdown of how modern spam works and how it will hurt your home and business.

Let us start by explaining what spam is. In general, spam is an unwanted message that ends up in your email. Spam can come in the forms of social media messaging, text, or other communication methods. Spam may be sent to your main email or business account, i.e. your “support” or “contact us” email address. It can even be sent directly to employees of a business. Most times spam is just an annoying, but innocent messages, from other business asking you to see/buy/do something. They can be in the form of reminders, invitations, sales pitches, newsletters, etc. There is a possibility that you know the sender from a previous relationship, or they may be a complete stranger you have never heard of. On some occasions, spam can even be a form of a cyber attack.

Why are you getting spammed?

Maybe your employees’, or you for that matter, signed up for a newsletter or entered a contest online. Perhaps you triggered this spam avalanche by simply signing up for a brochure and ended up on the mailing list by accident after requesting it. There is often real fine print that says they will use your details to send you offers and other marketing. In some cases they will state that your details will be shared with 3rd parties so they too can send you messages. Before you know it you are buried under a pile of spam from that one little email address being passed around the Internet like wildfire. Like the recent LinkedIn leak, your details could be found illicitly through a hacked website. It happens more often than you think. However, more often tan not, a computer scouring websites and forums for plain text and linked emails, will scrap them and sell them as excellent spam targets. It is very easy to see how individuals can receive numerous emails a day. Office employees receive an average of 120 emails daily. over half of which are spam.

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Spam is more than annoying

Spam is annoying, but most do not know that it is also resource hungry. People can spend hours each week assessing and sorting email for the relevance and then deleting the spam. Legitimate emails from family, friends, clients and customers can get caught up in this sorting and assessing and accidentally deleted. If you add in that people sometimes stop and read the more interesting spam and the work productivity can drop to zero. On the business side of things, your email server is dedicating valuable processing power and storage to handling these spam emails, occasionally it gets to the point where inboxes are full and good email gets bounced out. Spam is sometimes not just simply unwanted sales pitches or newsletters, but can also contain links that are used for cyber-attacks. One click is all it could take to open you up to ransomware, phishing, viruses or another security emergency.

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How to stop spam

The 2003 Can Spam Act requires all email marketers to follow certain rules. Rules like including and “unsubscribe” link in the email and not adding anyone to the mailing list without permission. First, you should make sure you are not giving people permission to email you unless you want them to. Check the privacy policy and the fine print. Second, look for the unsubscribe link at the bottom of the email. Regretfully. not all will include an unsubscribe link or hide it so it is impossible for most to see. Now, the worst of the spammers take the “unsubscribe” click to confirm that your email is valid and active and they sell it on to others.

So if you are sick of spam, give us a call to talk about your anti-spam protections. Contact Brochin.net today.

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